Week 4 looked at the growth of mobile, using social media to engage with key audiences and the increasing importance of images in a visually focused digital world.
Continuing the investigation of the changing pattern of the consumption of news, the theory section explored the rise of mobile and the impact it has had on the way we communicate, access and consume information, with implications for the format and presentation of content:
- the increase in the number of people accessing the web through mobile devices is growing at a phenomenal rate
- a third of 25–44 year olds say that mobile is their main source of online news (figs for smartphone penetration from Reuters Institute Digital News Report 2013, with DK topping at 61% for anything and 43% for news, UK on 50% and 29%)
- use of tablets to access news doubled in just ten months as prices came down and they were offered more widely (DK: 25%, UK: 16%)
- smartphones mean we are making fewer calls and using more data
- mobiles are particularly used during commuting hours in the morning and evening
- bite sized nuggets, catchy headlines, pictures and video are particularly suited for a mobile focused audience – have impact and are easily shared
Using #some to build an audience:
- audience is fragmented into many communities, built around trust – ie if so and so liked something I may too
- you have to become part of the community, work with them and share their content (hallo DR) – interaction is the key
- send content to key influencers, ie those who talk the most about the issues (1% creators, 9% editors, 99% audience)
- popularity is not the same as influence – it only takes 20 people to bring an online community to a significant level of activity and connectivity
- to keep your audience give them a reason to stay engaged – listen to them, ask them what they want, give them what they want, engage them in ongoing conversations
Moderating an online community:
- managing your community to ensure your site stays true to purpose and doesn’t get hijacked
- behaviour is heightened but is the same as offline behaviour
- treat in the same way, ie with respect – listen!, transparency, set out boundaries and publish guidelines
- ie the teacher is in the room, but at the same time…
- get involved and be an active member of the community
Essentials: working with images
Images are important in today’s increasingly visually focused digital world:
- draw more attention than text – 53% more likes, 104% more comments, 84% more clickthroughs
- greater impact on small screen devices
- source images via Flickr Advanced Search, Google Images Advanced Search, Wikimedia Commons
- create images using eg PicMonkey
- not dumbing down – hmm…rise of longform, anyone?
- Using the influencer pyramid, what percentage of people ‘lurk’ on social media without creating content? – 90%
- What are the two golden rules of moderating your community? – respect and transparency
- Two websites are mentioned as sources for free to share and distribute images – duh…
- What is a favicon? – the logo icon that appears in the tab of your browser or address bar
- Of the most engaging posts on Facebook, what percentage are image based? – 93%!
A Google hangout was held on 8 May. Started with 35 viewers, up to 75 at close, viewed 350 times (13 May).
- ‘community’ vs ‘citizen’ journalism – no hard and fast rules
- community journalism as a form of social media – ie not just broadcasting
- equally as a form of community management – lines getting very blurred, who is it really about – the journalist or the community? where do bloggers fit in?
Running through #FLcommunityjourno for the past couple of weeks brings up: